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The Group manufactures three categories of palm oil-based liquid cooking oil, namely (i) branded consumer pack; (ii) branded semi-consumer pack; and (iii) unbranded industrial type.
Branded consumer pack cooking oil is targeted at consumers in retail outlets and are sold in packages of up to five litres. Branded semi-consumer pack cooking oil is sold in containers of 15 kilograms to 18 kilograms and is generally targeted at merchants which resell the cooking oil to end-users. Unbranded industrial type cooking oil is sold mainly to PT ISM Group and other industrial users for their manufacturing purposes. With the exception of industrial cooking oil, all products are sold under brand names.
The Group’s consumer brands for cooking oil include "Bimoli", "Bimoli Spesial","Delima", "Happy Salad Oil" and "Mahakam".
The years in which certain of the Group’s major consumer brands were introduced are set out below:-
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| Bimoli |
: 1978 |
| Bimoli Spesial |
: 1993 |
| Delima |
: 1997 |
| Mahakam |
: 1993 |
| Happy Salad Oil(A soya-based cooking oil) |
: 1996 |
In FY2012 approximately 92% of the Group’s sales value of cooking oil was derived from the domestic Indonesian market. In addition, the Group markets a small amount of its cooking oil mainly under the "Bimoli" brand name for export purposes to the Philippines, Papua New Guinea and Timor Leste.
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